THE PEACH TRUCK
From original brand design in 2012 to in-house Art Director for 5 years—this brand has allowed me to grow as a multi-disciplined creative for more than a decade. They also sell the freshest peaches you can get your hands on, besides picking them yourself.
I developed The Peach Truck brand back in 2012 during its infancy to reflect a simple, classic, time-trusted establishment.
Fast forward eight years when I came on full time to the brand that I loved creating to find that it had grown up so much. I was able to update the mark and further develop and direct its presence in the 3 unique sales channels: Nashville farmer’s markets, nationwide home delivery and The Peach Truck Tour.
10 Year Anniversary
For the 10 year anniversary, imogene + willie, who were huge supports of The Peach Truck’s early efforts, desiged a t-shirt and threw a big party during Peach Week in 2022.
Posters were printed, and socials were posted to support the event that was a total blast. The campaign was designed to reflect the past ten years of sun-bleached summers slinging peaches. Worn, but not worn out. Bold and stronger than ever—as if to say, ‘this is only the beginning’.
Collaborations + Packaging
APOTHEKE
Brooklyn-based candle-crafters developed the scent of summer for this fun collaboration. Notes of jasmine, cedar and peaches are represented in the photos I took for the promotion and embodied in the packaging I was able to design.
NASHVILLE & beyond
The Peach Truck’s presence in Nashville has remained nearly the same over the years, popping up during season in 60+ locations and markets. The brand is played out humbly with it’s signature kraft brown bags for conditioning peaches and folksy farmers market setups and developed naturally into a lifestyle brand dawned proudly by our loyal patrons. Beyond Nashville, fresh peaches are shipped directly to homes and delivered to hubs across 30+ states.
More to come!
